We understand the consumer and have the ear and the voice of the brand marketing team. Over the last ten years we have seen considerable fragmentation of media and the growth and development of user generated content which has put consumers in the driving seats.

At Ogilvy we leverage our global network in strategic thought leadership with partners and innovation centres throughout the world. Our customers benefit from our global network, especially in case of emerging channels. After all, digital marketing is not developing at the same pace everywhere in the world. For example, Japan is the mobile technology leader, Singapore is at the cutting edge of broadband applications, and the UK leads the development of interactive TV and Social Networking. They indirectly make their experience and strategies available to our customers around the world.

As part of an International Global brand I believe I can bring thought leadership and International experience to the table which can help IIA and its members dissipate some of the fears and barriers to build and develop the Digital Industry in Ireland.